WebCOPS is a security system that encrypts executable files for safe distribution. WebCOPS lets your customers try and buy your programs. Programs can be downloaded from your website, or distributed via any other media. Once an access code is issued, the protected application is enabled, and WebCOPS recognizes the machine on which it's installed. The application is now locked to the user's machine and will run only on that machine and only until the specified expiry date. After initial installation, the protection is totally transparent to the user.

Nowadays, customers want to try a product before buying it. We have all seen and downloaded trial versions of an application from the Internet. Many different schemes are available, each with advantages and disadvantages. Some are easy to crack; while others are heavy to use, or difficult to apply.

WebCOPS is a quality product utilizing the same high-security techniques developed over the past years for our other security products: CD-COPS and DVD-COPS.

It relies on machine identification; an area of technology where we have been a pioneer. The access code issued to a customer can be used only on the target machine and cannot be broadcasted on the Internet. The software utility which identifies, recognizes and either accepts, or rejects the machine, is itself protected by "Code Security", a system that has been in use since 1984 and is well-known throughout the world, as being virtually unbreakable. Code Security is a legend in the Middle East where piracy is a very serious problem. This technology prevents hackers from peeling off the protection and extracting the unencrypted application.

So, by using WebCOPS, encrypted data or applications can be downloaded by users, directly from your homepage. The user fills out a simple form displayed on his browser. Then, while he is online, WebCOPS checks his credit card information and installs the product on his machine. The installation can be either permanent, but only on this specific machine, or run for a certain period, or allow a fixed number of runs, printouts or other operations. Bear in mind that the protection can be applied to already existing browsers such as Adobe's Acrobat (.PDF files).

Easy to Apply No changes are needed to be done in your application. WebCOPS is a so-called shell or envelope protection. You run an easy-to-use protection software utility and add the protection directly to your finished EXE file. In case of data files, you run the CRYPTO encryption utility. How it works When the protected program is started up for the first time on the target PC, the WebCOPS shell connects to the Internet and sends two pieces of information to the ASP page: the Program ID and the Machine ID. The publisher/distributor has assigned the Program ID, while the Machine ID is measured on the spot. Using the two IDs, the ASP page calculates an access code. This access code enables the program. This code will work only on the target PC, only with that particular program / application, and only until the expiry date contained in the code. Bear in mind that the access code is generated automatically by another ASP page running under Windows NT or 2000, which are the most common operating systems for web servers.

Use any media
A WebCOPS protected application can be distributed via the Internet, email, CD-ROM, DVD-ROM, or any other media. The application is encrypted and cannot be used until enabled by entering an access code. Once enabled, the application runs only on the target machine and only until the expiry date contained in the access code.
A WebCOPS protected application can be enabled automatically via the Internet, or manually by telephone, fax, or email. In any case, the end-user receives an access code that allows the application to start. You are in complete control of this code, which is machine-specific, application-specific, and also determines the expiry date.
You can configure the user-interface for each protection. All text is taken from an "ini" file, making it easy to translate messages to other languages.

MediaSoft offers the software tool that equips PC video games and multimedia titles with a powerful combination of e-commerce capability and revolutionary anti-piracy protection. Consumer can test-drive an equipped game, and then buy it via an easy online credit card transaction. Content owners receive full payment from every new user of their products. MediaSoft prepares the product for distribution by encrypting the content, leaving a small portion freely available for trial. The product reaches consumers on CD-ROM, DVD, or via the Internet, for use on an Internet enabled PC. MediaSoft's software tool is fast, simple and transparent for the end-customer to use, since it is not required to acquire or install any enabling hardware, or software to trial, or purchase a product. Satisfied with the trial experience, customer can make and execute a purchase decision while the product experience is at a peak moment. The purchase of an enabled product takes place entirely within the context of the product itself; in other words, no time-consuming download procedures are required. Even though the technology had been developed specifically for PC-based games, it can also be successfully applied onto other types of application software.

Ease of implementation
MediaSoft software tool does not require any source code modification, or the formation of new partner relationships.

Immediate Functionality
Consumers can Try & Buy using the hardware and software they already own. Implementation for game developers and publishers is fast and simple, without requiring any source code modification. The system's capabilities are an extensive menu of rules that control access to, use of, and payment for content. These rules can be combined in an infinite number of variations to meet the needs of content owners, channel partners, and customers.

Revolutionary Anti-Piracy Security
At the core of MediaSoft software tool is the industry-leading breakthrough in software watermarking that enables content owners to capture the full revenue potential of their products.

Creation of New Sales Channels
MediaSoft software tool brings the purchase decision and instant fulfillment directly to the consumer's desktop. This enables the creation of entirely new sales channels and a new universe of sales and marketing techniques. Try & Buy functionality and unique security features create a new universe of marketing opportunities.

Complete e-Commerce Service
All transactions are processed through secure commerce server utilizing Secure Socket Layer (SSL) protocol. Content owners are not required to acquire, or maintain proprietary e-commerce capability. The revolutionary security features and seamless e-commerce capabilities permit capturing the benefit of this fast-growing global sales channel.

Uniquely Targeted Marketing
The system's fully customizable purchase invitation, data collection, and confirmation screens are extremely valuable real estate. The customer sees these screens at the exact moment of peak interest in the product, with 100% attention focused on the computer screen. These screens are real time, two-way communication windows with customers, capable of delivering today's marketing message regardless of when the product was originally distributed. Try & Buy functionality combined with innovative distribution and marketing can produce universal new product launches with instant market penetration.

Powerful Sales Tools
With ordinary time-limited, or execution-limited demos, customer can thoroughly explore a product, advancing from level to level. Customer's curiosity and need to win are satisfied. With level technology the only route to satisfaction is purchase. The purchase opportunity is right there on consumer's computer screen, with instant fulfillment. Realize higher revenue per disc & packaging unit cost with multiple enabled products on every disc. Load multiple enabled products on one CD-ROM, or DVD, and place the discs in consumer households using insertion and bundling campaigns with magazines, books, computers and computer peripherals, toys and games, fast food outlets, and general mass-market merchandise.

Leverage Existing Sales Channels
Bundle multiple enabled products on the same CD-ROM, or DVD with a traditional product sold through ordinary sales channels to gain selling opportunities on the consumer desktop. Replace dead-end demo campaigns with enabled content distribution campaigns. Accomplish demonstration, sale, and fulfillment all in one marketing effort. Create campaigns with channel partners to place more enabled products in consumer households, including POP giveaways and bundling with other products.

Cut Costs
With multiple enabled products on one disc, marketing, advertisement and fulfillment expenses, as a percentage of sales, will decline and at the same time sales shall increase without increasing inventory.